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Saturday, November 6, 2010

Spell Smoking Print Ad


This is an original concept by yours truly. The initial design was used for my Desktop Publishing class when I was still in college (like yesterday woooaw). I decided to change some of the effects and turned it to a smoky black-and-whitish illusion depicting the grave message of the print material.

Fogy letters were used to enhance the visual appeal and to reinforce the realistic depiction of the cigar’s smoke effects.The hand stayed faithful to the original piece and was not altered. The hand made use of the cigar as a pen, and it spelled out the main idea of the advocacy
.

Yes, smoking spells your fate.

You spell your fate.

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